The Victorian Caravan & Camping Supershow is an annual event held at Melbourne Showgrounds, showcasing the latest innovations in caravans, camper trailers, motorhomes, 4×4 vehicles, camping equipment, gadgets, and accessories. The event utilises Melbourne Showgrounds’ indoor and outdoor spaces, providing a comprehensive experience for enthusiasts and industry professionals.
The Supershow serves as a platform for leading caravan brands to showcase their latest models, providing attendees with an exclusive opportunity to explore event-only specials. Beyond caravans, the event features a wide array of 4×4 gear and accessories from prominent brands, giving enthusiasts the perfect opportunity to discover the latest trends and innovations.
Spaces
The Melbourne Showgrounds provides an ideal backdrop for the Supershow, accommodating both indoor and outdoor spaces across the entirety of the venue. This versatility allows for a dynamic and immersive experience, with exhibitors utilising various settings to present their products and engage with attendees.
Historical Background
Originating from humble beginnings at the Arts Centre on St Kilda Road, the Supershow has evolved into a premier caravan and camping exhibition. From a handful of exhibitors, the event has grown exponentially, attracting a diverse range of participants and becoming a significant showcase for the industry.
Attendee Engagement
In 2023, the Supershow witnessed a remarkable increase in attendance, with a total of 47,879 people participating over five days. This marked a significant jump from the previous year, highlighting the event’s growing popularity. The opening day, particularly Wednesday, set a record with 5,900 attendees, signifying a substantial increase in interest and engagement.
