What does it take to deliver Australia’s largest-ever incentive event? At Melbourne Showgrounds, it took precision planning, tireless teamwork – and just seven days.
In under a week, Melbourne Showgrounds transformed more than 35,000 square metres of space to welcome over 15,000 delegates from Amway China’s 30th Anniversary Leadership Seminar.
As the anchor venue for this historic program, the team delivered six waves of high-impact business sessions and spectacular gala dinners – setting a new standard for large-scale international events in Melbourne.
Working together with Encore Event Technologies and Dean & McPherson, the build included:
- Full-scale theming and technical fit-out for plenaries and gala dinners
- Custom staging, AV and lighting across multiple zones
- Coordination of premium menus featuring more than 11,000 crayfish and 4.5 tonnes of MS9 porterhouse steak
- Flawless logistics to manage daily transitions between event waves
Melbourne Royal Executive General Manager, Experience and Commercial Hannah von Bibra sad the scale and speed of delivery were extraordinary.
“Pulling off an event of this calibre in just seven days reflects the experience, professionalism and agility of the entire team,” she said.
This video takes you inside the set-up of the custom-built banquet space in the Icon Grand Pavilion. Over just seven days, the venue was transformed into a world-class dining experience for six unforgettable gala dinners.
From bump-in to banquet, Melbourne Showgrounds delivered scale, speed and seamless coordination – all under one roof.